The Next Chapter in Instagram’s Brand Story

September 23, 2021

Today, Instagram is launching a new global brand platform: “Yours To Make.”

Yours to Make showcases how you can explore who you are with Instagram. For young people, identity isn’t defined, it’s something that’s constantly explored. Whether that means connecting more deeply with the people that matter to you, discovering and experimenting with new interests, or sharing your perspective, however work in progress it may be.

Instagram believes when we have a place to collectively explore who we can be, we can move ourselves, our communities, and even the world forward. It’s Yours To Make.

The campaign’s hero film highlights the power of self-exploration on Instagram. It takes you on a journey of discovery featuring a wide range of products within the Instagram ecosystem. The film spotlights real creators and everyday users who are using our platform to push the boundaries of creativity and experimentation—including hip-hop artist Topaz Jones, gymnast Morgan Hurd, Native American Makeup Artist Madrona Redhawk, and digital creator Justin Yi.

Yours to Make serves as a celebration of the good that can come from connecting with communities and interests on Instagram.

The campaign will be live in the US and UK starting today, and will launch in additional countries later this year.

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