Celebrating LGBTQ Pride with New Features, Hashtags, & Tools


Chris Parson, Jonathan Lau

May 6, 2019

This year, we’re celebrating the vibrant LGBTQ+ community that calls Instagram home with #UntoldPride —honoring history, empowering queer expression, and fostering safety across the platform. We’re rolling out colorful tools to help our community celebrate, updating our gender options in Profile and releasing an LGBTQ+ teen guide in partnership with The Trevor Project.


#UntoldPride is inspired by the limitless expressions of pride we see on Instagram every day. Whether you’re learning about trans revolutionaries like Marsha P. Johnson and Sylvia Rivera, or sharing your own #comingout story, #UntoldPride is an opportunity to reflect, connect, and share what it means to be LGBTQ+.

To celebrate World Pride in New York, we’ve partnered with @lgbt_history to dig into the rich LGBTQ+ history of the city. Starting today, we’re unveiling 10 installations that shine a light on lesser-known historic LGBTQ+ pioneers, places, and movements that have paved the way for the queer community and the next generation continuing to make waves.

Empowering Queer Expression with Colorful Features

No matter how you celebrate Pride, you can do it colorfully across Instagram. Together with GLAAD, we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 – that the LGBTQ+ community uses to share and connect with each other. When you use these hashtags in Feed this month, they will be displayed in a rainbow gradient. New this Pride, when you use these hashtags in Stories, your story ring will turn rainbow while the photo or video is live for 24 hours.

On the official @instagram account, you’ll see features about inspiring LGBTQ+ creators, and we’re also thrilled to see LGBTQ+ artists like @codymesh, @amberarcadia, @danmollervfx, @shaunpez, @chrislprice, and many more, channel their creativity into camera effects just for Pride.

Fostering a Safe and Supportive Environment

To ensure that LGBTQ+ teens have and know the tools to keep them safe and supported, we’ve partnered with The Trevor Project on a guide to online well-being and self-care illustrated by Ashley Lukashevsky. And, we’re updating the gender selection options in Profile to be more inclusive and reflective of how people self-identify today.

Our Pride 2019 features will begin rolling out this week. We look forward to hearing all of your #UntoldPride and seeing how you colorfully express yourself across Instagram.

— Chris Parson & Jonathan Lau, LGBTQ+ of Instagram

@lgbt_history: Matthew Riemer and Leighton Brown, creators of @lgbt_history and authors of We Are Everywhere: Protest, Power, and Pride in the History of Queer Liberation, live in Washington, D.C., where Leighton is an attorney and Matthew, a former attorney, is a writer and lecturer.

GLAAD: For over 30 years, GLAAD has been at the forefront of cultural change, accelerating acceptance for the LGBTQ+ community. They protect all that has been accomplished and create a world where everyone can live the life they love.

The Trevor Project: The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people.