Expanding Sharing Links in Stories to Everyone


Max Eulenstein

October 27, 2021

Today, we’re expanding the ability to add links in Stories to all accounts. Over the years, businesses, creators and change-makers have shown how sharing resources and information can inspire their communities. From organizing and educating around equity, social justice and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways – so now we’re giving access to everyone.

Equity, expression and enablement

When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories – regardless of your account size.

We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links.

How to add links to your Stories

Use the Link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected.

To add a Link sticker:

  • Capture or upload content to your story
  • Select the sticker tool from the top navigation bar
  • Tap the “Link” sticker to add your desired link and tap “Done”
  • Place the sticker on your story – like our other stickers – and tap on the sticker to see color variations

We’re also working on ways to customize the sticker so it’s clear what someone will see when they tap your link.

Keeping Instagram safe

As part of our ongoing efforts to limit harmful content on Instagram, new accounts and accounts that repeatedly share things like hate speech and misinformation, or other content that violates our Community Guidelines will not have access to the Link sticker. To learn more about our rules, you can visit our Community Guidelines. To learn more about your account status and how to make an appeal if you think we’ve made a mistake (which happens), you can read our blog on helping you understand what’s going on with your account.