Instagram Celebrates British Gen Z Self Exploration

November 2, 2021

As part of our global Yours To Make platform, Instagram is opening an exhibition at Saatchi Gallery London in collaboration with studio HERVISIONS from November 4th to 9th. The motion artwork, created with gaming technology, is a celebration of British youth culture in 2021, inspired by and made from Instagram Reels posted by 50 exciting, emerging British Gen Z creators.

“More than any generation before, British Generation Z have unlimited access to information. This has created a constant state of open-mindedness and change. They are fluid; in a state of creative self-evolution and always connected with the world.”

— Designer Zaiba Jabbar, founder of HERVISIONS

The experimental work titled Yours to Make: Fluid Imaginarium reflects the fluidity of British Gen Z self-exploration. The art dives into the diverse and rich evolving tapestry of what it means to be young and experimenting with the possibilities of who you can be in 2021.

HERVISIONS asked: If Instagram was a 3D universe that you could explore, what would it look like? What characters would live there? What is there to explore?

The answer is a fantastical, adventurous and playful universe inspired by a wide spectrum of creators on the platform expressing themselves through Instagram Reels.

“My work with Instagram celebrates this exciting approach to self-exploration, specifically the way in which Gen Z use the platform to create communities and explore who they can be. Myself and the HERVISIONS team have been inspired by the Instagram Reels that create the foundations of the artwork; the breadth of creativity and methods of which it’s expressed.”

— Designer Zaiba Jabbar, founder of HERVISIONS

Yours to Make: Fluid Imaginarium takes you on a journey through multiple dimensions guided by digitally-created hybrid characters who represent different facets of Gen Z self-expression on Instagram, like community connection, experimentation and exploration.

The 50 creators, including the first model with Down Syndrome to work for a major fashion house @elliejg16_zebedeemodel, beauty creator @pradaolic, Drag Race UK star and drag artist @krystalversace, comedian @akafiali and author and broadcaster @Jamie_Windust worked with HERVISIONS to create the artwork by sharing how they explore their identity.

Yours To Make: Fluid Imaginarium will be open to the public for free at Saatchi Gallery London from November 4th to 9th.