The 2022 Instagram Trend Report

December 13, 2021

The first edition of the Instagram Trend Report is here!

This report is your guide to the upcoming trends, as defined by Gen-Z, that will shape culture in 2022.

In order to create this report*, we tapped into the minds of Gen-Z to learn more about the rising Instagram trends across categories including music, fashion, creators and celebs, beauty, social justice, and so much more.

From redefining how they approach education and the idea of a “career,” to maximalist fashion statements, these future-focused audiences are consistently creating the reality they want to live in. Instagram is where these tastemakers are leading on the creation of culture, exploring new territories, and taking what already exists in unexpected directions.

Reporter Darian Symoné Harvin (@darian), who writes about beauty at the intersection of pop culture and technology, sat down with a handful of these creators and trend forecasters to talk about all things innovative for 2022 and beyond. Be sure to watch their interviews in the video below.

Scroll on to explore our 2022 Instagram Trend Report, and may the trends (and trendsetters) on the pages that follow inspire you all year long.

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Trend Report


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*In October 2021, YPulse - the leading authority on Gen Zs and Millennials - conducted a survey among 1,200 weekly social media users, ages 13-24, in the US.

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