Introducing New Shopping Features on Instagram

’Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs.

In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when you discover a product you love. We also announced a shopping channel in Explore, a dedicated space for you to shop from the brands you follow as well as brands you have yet to discover.

Today, we’re announcing three new ways to discover new products, shop from your favorite brands and keep track of all your shopping inspiration in one place on Instagram. Just in time for the holidays.

Save to your new Shopping collection

Now when you come across a must-have item, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.

Shop on business profiles

We’re also testing a redesign of the Shop tab on business profiles so you can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, and the post featuring the item. It’s a great way to browse all the products from a brand you love on Instagram, in one place.

Shopping in Feed videos

You can now shop in videos from your favorite brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.

Whether you’re treating yourself or shopping for loved ones, these updates unlock new ways to discover and connect with the brands and products that inspire you.