Posted on September 29, 2020
Today, we’re announcing an update to Instagram DMs by introducing a new Messenger experience on the app. Messaging has come a long way since we first brought it to Instagram. We’ve been exploring how messaging should evolve as we grow. On Facebook’s family of apps alone, people send more than 100 billion messages to their friends and family each day. These days, we rely on video calls to hang out with friends, send memes and GIFs to communicate what we really think (but can't always say), and share funny photos and voice notes to stay in touch.
People are communicating in private spaces now more than ever. More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends. That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no matter which app you use. People on Instagram can decide whether to update immediately to this new experience.
In our research, four out of five people who use messaging apps in the US say that spending more time connecting with friends and family on these apps is important to them, yet one out of three people sometimes find it difficult to remember where to find a certain conversation thread. With this update, it will be even easier to stay connected without thinking about which app to use to reach your friends and family.
We're also adding more than 10 new features so you can stay close to your friends. Selfie stickers are a unique hybrid of Boomerang, emojis, and selfies – and a new way to react to conversations. Watch Together lets you watch trending videos with friends on IGTV during a video call. We’re also introducing vanish mode, where you can set messages to automatically disappear after they’re seen.
Messages and calls from friends and family using Instagram will stay in your Instagram app. The main change is that people using the Messenger app can now reach you on Instagram without you needing to download a new app, and vice versa. You can also control where you receive messages and calls, such as in your chats, in your message requests or not at all.
The Best of Messenger
We’re also bringing familiar features from Messenger like replying to a specific message, forwarding a message, and customizable chat colors and themes. Every day, more than 10 million people customize their chat threads in Messenger with custom colors and nicknames. You’ll be able to use custom emoji reactions, and soon, message effects to put more emotion and visual flair behind your reactions and messages.
Over time, you’ll see even more fun ways to connect with friends and family. Some features such as custom emoji reactions and selfie stickers will be available on Instagram first and will come to Messenger soon after.
Here are all the features coming soon to the new Messenger experience on Instagram:
Privacy and Safety
With this new update, you’ll have choice and controls to manage your privacy, including whether message requests go to your Chats list, your Message Requests folder, or whether you receive them at all. We offer tools for people to report suspicious activity, and take action to block someone across apps to stop unwanted messages and calls when something doesn’t feel right. You can learn more about your privacy here.
We’re rolling out these new features on Instagram and Messenger in a few countries around the world, and we’ll expand globally soon. This is only the start to making it easier to stay in touch with friends and family across our apps. Stay tuned for even more fun ways to connect in the future.