Supporting Well-being with Guides on Instagram

Posted on May 18, 2020

We want Instagram to be a place where you can easily find reliable information and inspiration from your favorite accounts. That’s why we are introducing Guides, a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.

We know many people are struggling due to the COVID-19 pandemic, so we are first focusing Guides on wellness content. We’ll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief. To view a Guide, visit the profile of participating creators or organizations like @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong and @eenfance. Then, tap the middle icon to view their Guides. In the coming days, you’ll also be able to access Guides within the Explore tab.

Three screenshots of Instagram Guides including the consumer Profile view, Guide view, and Stories sharing

When viewing a Guide, you can see posts and videos that the creator has curated, paired with helpful tips and advice. If you want to learn more about a specific post, you can tap on the image or video to view the original Instagram post. You can also share a Guide to your story or in Direct by tapping on the share button in the upper right corner.

We’re continuing to look for new ways to support our community, especially during times of need, so stay tuned for more updates. And if you or a friend is going through a hard time, please visit our resources here.

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