Expanding Guides on Instagram

Today we’re expanding Guides to make it easier to find, curate and share the products, places and posts you love from your favorite accounts on Instagram.

When we first introduced Guides in May, we worked with experts and creators to create guides focused on well-being tips. Like how to look after yourself, maintain a connection with others, or manage anxiety and grief during COVID-19. After seeing the community’s response and requests for increased availability, we’re expanding Guides to everyone and making them easier to create.

You can find Guides on Profile, and share them across Stories and in DMs. Product Guides may be featured in Instagram Shop, our new shopping destination within the Instagram app, so you can discover new products from people you may not already follow.

Creators push culture forward and are a great source of inspiration for the Instagram community – whether you’re looking to shop the latest trends or learn about a new topic or place. We hope that Guides provide another way for you to connect with your favorite accounts and get inspired by what content people are loving on Instagram.